{"id":18914,"date":"2026-01-26T17:01:34","date_gmt":"2026-01-26T17:01:34","guid":{"rendered":"https:\/\/wildsteps.com\/storie\/sustainability-and-team-building-how-to-truly-engage-people-in-a-company\/"},"modified":"2026-06-24T07:33:42","modified_gmt":"2026-06-24T07:33:42","slug":"sustainability-and-team-building-how-to-truly-engage-people-in-a-company","status":"publish","type":"post","link":"https:\/\/wildsteps.com\/en\/storie\/sustainability-and-team-building-how-to-truly-engage-people-in-a-company\/","title":{"rendered":"Sustainability and team building: how to truly engage people in a company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18914\" class=\"elementor elementor-18914 elementor-16057\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df60f2 e-flex e-con-boxed e-con e-parent\" data-id=\"2df60f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c280b7 elementor-widget elementor-widget-text-editor\" data-id=\"1c280b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A conversation with <a href=\"https:\/\/www.u2y.io\/?r=0\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Up2You<\/a> about the Green Cup and the experiences that turn values into action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc42418 elementor-widget elementor-widget-image\" data-id=\"bc42418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.u2y.io\/up2you-green-cup\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1201\" height=\"631\" src=\"https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-3.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-17236\" alt=\"\" srcset=\"https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-3.jpg 1201w, https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-3-300x158.jpg 300w, https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-3-1024x538.jpg 1024w, https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-3-768x404.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fcefab e-flex e-con-boxed e-con e-parent\" data-id=\"3fcefab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b062f31 elementor-widget elementor-widget-text-editor\" data-id=\"b062f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2473\" data-end=\"2577\">Engaging people around sustainability topics is one of the biggest challenges for companies today.<\/p><p data-start=\"2584\" data-end=\"2731\">Not because initiatives are lacking, but because <strong data-start=\"2636\" data-end=\"2669\">real engagement is often missing<\/strong>: people struggle to feel like an active part of change.<\/p><p data-start=\"2738\" data-end=\"2926\">This is where the <strong data-start=\"2765\" data-end=\"2785\"><a href=\"https:\/\/www.u2y.io\/up2you-green-cup\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Up2You Green Cup<\/a><\/strong> comes from: a challenge that combines training and gamification to turn sustainability into something people experience, not just something they hear about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64259b elementor-widget elementor-widget-text-editor\" data-id=\"c64259b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2933\" data-end=\"3171\">As partners of this edition of the Green Cup, we decided to interview the Up2You team and ask them how the Green Cup was born, why the 2026 edition will be dedicated to <a href=\"https:\/\/wildsteps.com\/en\/storie\/biodiversity-what-is-biodiversity\/\">biodiversity<\/a>, and what it means today to create experiences capable of bringing together people, companies, and positive impact.<\/p><p data-start=\"2933\" data-end=\"3171\"><em>This is not just an interview. It is a conversation about how change takes shape when people become an active part of the process. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e299fb6 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e299fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e299fb6\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e299fb6\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e299fb6\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7e0a57 e-flex e-con-boxed e-con e-parent\" data-id=\"a7e0a57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1eecb4 elementor-widget elementor-widget-heading\" data-id=\"d1eecb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Let\u2019s start from the beginning: what is the Up2You Green Cup and what need was it created to address?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb6695 elementor-widget elementor-widget-text-editor\" data-id=\"1fb6695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Green Cup is <strong>a 5-week sustainability challenge<\/strong> designed to train and engage corporate teams through a team competition with prizes up for grabs. It was born from a concrete need: one of our clients, with whom we were collaborating on Carbon Footprint work, was experiencing low engagement in traditional <a href=\"https:\/\/wildsteps.com\/en\/storie\/esg-what-is-esg\/\">ESG <\/a>training activities.  <\/span><\/p><p>From there, we created <b>PlaNet<\/b>, our <b>training platform<\/b> that combines learning, gamification, engagement, and team building for employees. <b>Green Cup<\/b> was then born from PlaNet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-265d5f6 e-flex e-con-boxed e-con e-parent\" data-id=\"265d5f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f4160 elementor-widget elementor-widget-heading\" data-id=\"a9f4160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The Up2You Green Cup is a 5-week online challenge. How did the idea come about? <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8473220 elementor-widget elementor-widget-text-editor\" data-id=\"8473220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Green Cup was created from our existing PlaNet training platform: ESG training based on gamification dynamics had already been very successful within individual companies that offered it to their employees. From there, we asked ourselves: why limit the challenge to teams within the same organization?  <\/span><\/p><p>With Green Cup, we extended the <b>competition to different companies<\/b>, creating a shared experience that amplifies engagement, stimulates discussion, and strengthens the sense of community around sustainability issues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6357bda elementor-widget elementor-widget-image\" data-id=\"6357bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"707\" src=\"https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-2.png\" class=\"attachment-large size-large wp-image-17235\" alt=\"\" srcset=\"https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-2.png 915w, https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-2-300x265.png 300w, https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-2-768x679.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8f4e88 e-flex e-con-boxed e-con e-parent\" data-id=\"b8f4e88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f510295 elementor-widget elementor-widget-heading\" data-id=\"f510295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">How does the challenge format help people work together, join forces, and feel part of a team, even remotely?\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89c405 elementor-widget elementor-widget-text-editor\" data-id=\"e89c405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The challenge format, with teams made up of 10 people, is designed first and foremost to make training effective and participatory, encouraging active collaboration and a sense of belonging, even remotely. Teams work to achieve common goals, sharing actions, results, and weekly progress: this creates <strong>shared responsibility and encourages mutual support<\/strong>. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e49c22 e-flex e-con-boxed e-con e-parent\" data-id=\"9e49c22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f36b91f elementor-widget elementor-widget-heading\" data-id=\"f36b91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">In your opinion, what is the main value that Green Cup brings within organizations?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23db77b elementor-widget elementor-widget-text-editor\" data-id=\"23db77b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We believe that <strong>training employees on ESG topics is the essential first step to effectively integrating sustainability<\/strong> into corporate strategies. We also believe in gamification and direct people engagement as the best tool for training employees. Green Cup is the practical implementation and demonstration of all this. <em>\u201cSustainability concerns each and every one of us\u201d<\/em> \u2014 this is the main message it brings into companies.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a11a9ee e-flex e-con-boxed e-con e-parent\" data-id=\"a11a9ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e28dc2e elementor-widget elementor-widget-heading\" data-id=\"e28dc2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The 2026 edition will be dedicated to biodiversity. Why did you choose this topic, and why do you think it is so relevant today for companies and their teams? \n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f475a1 elementor-widget elementor-widget-text-editor\" data-id=\"4f475a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Biodiversity is nothing less than the interconnected network that makes life and ecosystem functioning possible. Human activities and the economies of all production systems depend on biodiversity. <strong>The connection between business and biodiversity today is closer than we can imagine<\/strong>, and this is what we want to make clear to everyone with this edition.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-094e80b e-flex e-con-boxed e-con e-parent\" data-id=\"094e80b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe9e1f elementor-widget elementor-widget-heading\" data-id=\"4fe9e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">In your opinion, what is the biggest challenge companies face when trying to engage people around sustainability topics?\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef890e elementor-widget elementor-widget-text-editor\" data-id=\"cef890e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The greatest difficulty lies in <strong>overcoming the perception that sustainability is a distant, complex, or purely theoretical topic<\/strong>. People often struggle to grasp its real impact on their work and everyday life. For this reason, it is essential to integrate these topics into a broader, clear, and coherent sustainability strategy, capable of translating them into concrete actions that are understandable and relevant to everyone. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acbd0c6 elementor-widget elementor-widget-image\" data-id=\"acbd0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"707\" src=\"https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-1.png\" class=\"attachment-large size-large wp-image-17237\" alt=\"\" srcset=\"https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-1.png 915w, https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-1-300x265.png 300w, https:\/\/wildsteps.com\/wp-content\/uploads\/2026\/01\/foto-1-768x679.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af0164c e-flex e-con-boxed e-con e-parent\" data-id=\"af0164c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a49c0 elementor-widget elementor-widget-heading\" data-id=\"d2a49c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Was there a result, feedback, or moment that made you realize the Green Cup was really working?\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc6455 elementor-widget elementor-widget-text-editor\" data-id=\"cbc6455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Absolutely, yes \u2014 we saw it both in the numbers and in the feedback. Across five editions, <strong>Green Cup has involved over 1,000 participants <\/strong>from more than 50 companies, with a 95% engagement rate and over 145,000 missions completed.  <\/span><\/p><p><span style=\"font-weight: 400;\">But more than anything else, we were struck by people\u2019s stories: some discovered issues they had never addressed before at work, others <strong>developed a greater sense of responsibility toward the planet<\/strong>, and others saw new relationships emerge thanks to team building and the creation of true sustainability ambassadors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9f3404 e-flex e-con-boxed e-con e-parent\" data-id=\"c9f3404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a15a169 elementor-widget elementor-widget-heading\" data-id=\"a15a169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Why did you choose WildSteps as a partner for one of this year\u2019s prizes?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8946e76 elementor-widget elementor-widget-text-editor\" data-id=\"8946e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our decision to collaborate with <a href=\"https:\/\/wildsteps.com\/en\/\">WildSteps<\/a> was based on the values we share, especially <strong>the importance of promoting a sustainable lifestyle in the corporate world<\/strong>. In addition, WildSteps proved to be perfectly aligned with the spirit and theme of this edition, strengthening the Green Cup\u2019s message: turning sustainability into a concrete and participatory experience, in line with the values we want to convey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9519744 e-flex e-con-boxed e-con e-parent\" data-id=\"9519744\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01861ce elementor-widget elementor-widget-heading\" data-id=\"01861ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From storytelling to action <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5f9da elementor-widget elementor-widget-text-editor\" data-id=\"fc5f9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"794\" data-end=\"954\">From the conversation with Up2You, one clear point emerges: sustainability works when it stops being an abstract concept and becomes a shared experience.<\/p><p data-start=\"961\" data-end=\"1148\">Whether it is a digital challenge like the Green Cup or an outdoor activity in nature, the common thread is the same: <strong data-start=\"1078\" data-end=\"1147\">engaging people, activating them, and making them part of change<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a0b1c elementor-widget elementor-widget-text-editor\" data-id=\"f9a0b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1155\" data-end=\"1359\">The collaboration between Up2You and WildSteps was born from this shared vision. Because we believe that real impact is born when training, play, and experience come together \u2014 inside and outside the company. <\/p><p data-start=\"1366\" data-end=\"1570\">If you also feel the need, within your organization, to turn values into action and create moments that leave a real mark on teams, perhaps this is the right time to take the next step. Together. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e6018 elementor-widget elementor-widget-button\" data-id=\"20e6018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wildsteps.com\/en\/landing\/outdoor-team-building-for-companies\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Every change begins with a step<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A conversation with Up2You about the Green Cup and the experiences that turn values into action. Engaging people around sustainability topics is one of the biggest challenges for companies today. Not because initiatives are lacking, but because real engagement is often missing: people struggle to feel like an active part of change. This is where [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-18914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability and team building: how to truly engage people in a company &#8226; WildSteps<\/title>\n<meta name=\"description\" content=\"Sustainability and engagement: a conversation with Up2You about the Green Cup and the experiences that make teams active participants in change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wildsteps.com\/en\/storie\/sustainability-and-team-building-how-to-truly-engage-people-in-a-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability and team building: how to truly engage people in a company &#8226; 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