Sorgenia – Biodiversity at play
A community of Greeners on a mission for the planet.
When Sorgenia asked us to engage their network in a sustainability project, we saw the opportunity to create something truly special: a project that would not only be educational, but would turn sustainability into an engaging experience for everyone.
Who, how much and where:
- 5 months of intensive exploration
- 5 months of intensive exploration
- Hundreds of employees, customers, and partners
Objectives
Here are the challenges we set ourselves:
Mission #1
Turn employees and stakeholders into citizen scientists.
Mission #2
Turn employees and stakeholders into citizen scientists.
Where the magic happened:
Everywhere! Nature became our playground: from beaches to city parks, from forests to the seabed. Italy turned into our open-air laboratory, and every place offered an opportunity to learn and contribute.
The adventure in a nutshell.
We created an experience centred around action and discovery, with activities that combined fun with a commitment to sustainability:
- We created an experience centred around action and discovery, with activities that combined fun with a commitment to sustainability:
- Double challenge, double fun: two treasure hunts, one on land and one at sea, with the goal of photographing and tracking as many species as possible.
- Social media fun: biologists Federico and Arianna shared the most interesting discoveries on social media, engaging the community and giving visibility to the project.
- Green reward: the most active participants won unique outdoor experiences as recognition for their commitment.
Green reward: the most active participants won unique outdoor experiences as recognition for their commitment.
Over 1,200 observations in just 5 months
Engagement doubled among employees and stakeholders
Turn your team into a catalyst for change.
Organise your next nature-based and digital challenge with us to raise awareness and help your team grow in line with your goals.
