On the occasion of World Oceans Day, Paul & Shark, a world-famous Italian brand, decided to collaborate with us to organize a memorable sailing adventure and a Snorkeling for Science activity.
Paul & Shark is an Italian luxury clothing brand founded in 1975. Since then, it has been active in the sportswear sector, with collections inspired by the world of yachting, outdoor living, performance, and elegance.
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Paul & Shark’s goal for Snorkeling for Science
The company’s commitment to ethical and credible green marketing led to the creation of innovative campaigns in collaboration with influencers and journalists. Together, we designed experiential initiatives aligned with their values, including the innovative “Snorkeling for Science” activity.
In this initiative, participants wore Paul & Shark equipment and entered the water to take part in marine conservation activities. Through a guided snorkeling excursion, they were able to experience underwater ecosystems up close, actively contributing to scientific research.
This hands-on approach was not only aligned with the brand’s ethics, but also provided influencers and journalists with authentic experiences to share.
Snorkeling for Science experience: how does it work?
Snorkeling for Science is a coastal experience designed to explore the rocky shores of the Mediterranean through a monitoring protocol focused on algae, sea urchins, and mollusks.
The activity began with a scientific briefing by Luca Tixi, biologist and naturalist at WildSteps. Then, the crew dived into the sea to explore the beautiful Ligurian coast.
Scientific cataloguing: what is the positive impact?
Coastal data are essential, as this type of data is a key indicator for understanding water quality and the balance of the marine ecosystem.
During every sustainable team-building experience organized by WildSteps, all data are shared with the scientific community.
WildSteps: pioneers of Outdoor for good
WildSteps, the corporate branch of the OutBe group, specializes in promoting the philosophy of regenerative outdoor experiences. By creating high-impact outdoor programs for companies, WildSteps has established itself as a pioneer in environmental and social sustainability initiatives.
Organize your next corporate team building in nature
This collaboration represents a concrete commitment to preserving the natural beauty of the Mediterranean and promoting a culture of sustainability and environmental responsibility.
The project shows the impact that nature-based team-building activities can have in promoting environmental awareness and corporate responsibility.